LinkedIn Voices: Nir Eyal

Nir Eyal stands as a leading voice in the science of behavior, technology, and habit formation. From teaching behavioral design at Stanford to selling two tech companies, to writing bestselling books read by millions worldwide, Nir has reshaped how product builders, executives, and individuals think about focus, attention, and ethical engagement.

Who Is Nir Eyal?

Nir Eyal is an author, speaker, and behavioral design expert who explores how technology and human psychology intersect. He is best known for his bestselling books Hooked and Indistractable, which have sold over a million copies worldwide, and for his upcoming book Beyond Belief, set for release in March 2026.

Beyond writing, Nir has taught at Stanford Graduate School of Business and the design school, advised top companies on product design, and delivered keynotes to executives and teams seeking practical strategies for creating habit-forming products responsibly.

His mission?

“To help people and teams understand behavior, build focus, and design technology that improves lives rather than distracts from them.”

Through his website NirAndFar.com, newsletter, podcast, and speaking engagements, Nir reaches 150,000+ readers, product builders, designers, and professionals eager to master attention and ethical behavioral design.

From Gaming and Advertising to Behavioral Science

Nir’s professional journey spans industries and disciplines. Early in his career, he worked in video gaming and advertising fields, where understanding human behavior is critical. He later sold two tech companies and transitioned into teaching and consulting, focusing on how to ethically design products that capture user engagement without exploiting attention.

This unique mix of practical experience, academic rigor, and research-backed insights gives Nir a rare perspective: he can decode both why people do what they do, and how technology can either help or hinder them.

Mission: Helping People Become Indistractable

Nir’s Indistractable framework is at the core of his mission. He teaches that distractions are not just external—they stem from internal triggers like stress, boredom, or anxiety. By mastering internal triggers, timeboxing tasks, managing external distractions, and making precommitment pacts, individuals and teams can regain control over their focus and productivity.

In Hooked, Nir introduced the Hook Model, a four-stage loop, Trigger > Action > Variable Reward > Investment, that helps product teams ethically build habit forming products. His frameworks are widely used by UX designers, product managers, and startup founders to create engaging, responsible technology.

Beyond Belief: A New Frontier

Nir’s upcoming book, Beyond Belief, explores the science behind how people form, maintain, and change their beliefs. Building on years of research and practical experimentation, this book promises to be a milestone for anyone interested in psychology, influence, and behavioral science. Pre-orders are now open for a March 2026 release.

Thought Leadership on LinkedIn

On LinkedIn, Nir blends educational frameworks, actionable tactics, and personal insights. His content often includes:

• Structured, actionable advice: Posts break down complex behavioral science into clear steps (e.g., timeboxing, temptation bundling, commitment pacts).

• Authenticity and credibility: Nir shares experiments, lessons learned, and research findings, making his insights practical and relatable.

• Ethical emphasis: He consistently reminds audiences that habit-forming products should improve lives, not exploit attention.

  
  

His audience includes product builders, UX teams, startup founders, executives, and productivity-minded individuals who apply his insights daily.

Key Achievements

• Authored Hooked and Indistractable (1M+ copies sold globally)

• Pre-order available for Beyond Belief (March 2026)

• Former Stanford lecturer (Marketing & Behavioral Design)

• Featured in The New York Times, Harvard Business Review, Time, Psychology Today

• Angel investor in habit-related startups (Eventbrite, Canva, Product Hunt, FocusMate)

• Reaches 150K+ newsletter subscribers and 365K+ LinkedIn followers

• Consults and speaks to Fortune 500s, universities, and conferences worldwide

Some Of His Posts

My new book BEYOND BELIEF is available for pre-order!  Here's why I wrote it ⬇️_

I’m super excited for you all to read it!

You can pre-order the book here: https://lnkd.in/e98xbRmT | Nir Eyal | 35 comments

“I’m too old.” “I’m not creative.” We all have beliefs like these. The top 1% just deal with them differently:

Some beliefs work FOR you (liberating beliefs):  → Adding motivation → Helping you spot… | Nir Eyal | 66 comments

“I’m too old.” “I’m not creative.”

Beyond Belief Announcement Nov | Nir Eyal | 104 comments

I have some exciting news:

One of the most damaging things: calling yourself "lazy"/“distracted"/unfocused”.

“Identity Behavior Theory” shows that our behaviors and outcomes are heavily influenced by the identities we adopt.… | Nir Eyal | 73 comments

One of the most damaging things: calling yourself "lazy"/“distracted"/unfocused”.

Media Appearances

Themes & Message Pillars

1. Behavioral Design Mastery: Understanding what drives habits, attention, and engagement.

2. Focus and Indistractability: Tools and tactics to reclaim attention in a distracted world.

3. Ethical Technology: Designing products that enrich lives instead of exploiting vulnerabilities.

4. Belief Formation & Change: Exploring the psychology of how people adopt and shift beliefs.

   
   

Why Nir Eyal Matters

Nir represents a unique intersection of neuroscience, psychology, and business. His work empowers product teams to build responsibly, and individuals to master attention and focus. In an era of constant digital distraction, his frameworks offer practical tools to live and work with clarity.

“Indistractable is not about eliminating distractions. It’s about understanding them, and making them work for you, not against you.” - Nir Eyal

Profile Summary

LinkedIn Profile

Nir Eyal - My new book BEYOND BELIEF is available for pre-order 📚 | Former Stanford lecturer helping you make sense of the science | Bestselling author of Hooked & Indistractable (​>1M sold) | LinkedIn

My new book BEYOND BELIEF is available for pre-order 📚 | Former Stanford lecturer helping you make sense of the science...