EXEED Digitals
Optimize your LinkedIn headline with keywords recruiters search forPost consistently 3-5 times per week for maximum visibilityEngage with comments in the first hour after postingUse a professional headshot - profiles with photos get 21x more viewsWrite LinkedIn articles to establish thought leadershipPersonalize every connection request you sendTurn on Creator Mode to unlock LinkedIn Live and newslettersShare carousel documents - they get 3x more reach than text postsComment on industry leaders' posts to grow your networkAdd a clear CTA in your LinkedIn About sectionOptimize your LinkedIn headline with keywords recruiters search forPost consistently 3-5 times per week for maximum visibilityEngage with comments in the first hour after postingUse a professional headshot - profiles with photos get 21x more viewsWrite LinkedIn articles to establish thought leadershipPersonalize every connection request you sendTurn on Creator Mode to unlock LinkedIn Live and newslettersShare carousel documents - they get 3x more reach than text postsComment on industry leaders' posts to grow your networkAdd a clear CTA in your LinkedIn About section
LinkedIn Voices

LinkedIn Voices: Shane Parrish

EXEED Team-Content Team-Aug 22, 2025
Share:
LinkedIn Voices: Shane Parrish

There are no shortcuts to wisdom, but there are frameworks for thinking more clearly. Shane Parrish, the founder of the popular blog and media company Farnam Street, has dedicated his career to building those frameworks. He’s a former intelligence expert who has become a leading voice in helping people master the art of effective decision-making.


Shane Parrish
Shane Parrish

From Intelligence to Insight


Shane Parrish’s unique journey began not in an office, but in a high-stakes intelligence environment. He worked for a Canadian intelligence agency where he learned firsthand the consequences of poor decision-making.


This experience lit a fire in him to understand why smart people sometimes make bad choices. It was this curiosity that led him to create Farnam Street as a personal project, a blog where he could share his own learnings on what he calls "worldly wisdom." The blog quickly grew into a global resource for CEOs and entrepreneurs, a testament to the universal desire for better thinking.


The Art of Wise Decisions


At the core of Parrish’s philosophy is the idea that true mastery comes from understanding how things work. He champions the use of mental models, fundamental concepts from different disciplines, such as physics, biology, and economics, as tools for better thinking. His bestselling book series, The Great Mental Models, is essentially a practical guide to building this essential toolkit.


He also emphasizes "second-order thinking," which means considering not just the immediate results of a decision, but also the consequences of those consequences. His work, including his podcast The Knowledge Project, provides a powerful toolkit for anyone looking to go beyond surface-level analysis and make wiser choices.


Metrics & Impact


  • Platform Reach: 55,070 followers on LinkedIn, over 750,000 subscribers to his weekly newsletter; over 10 million podcast downloads; featured in major publications including The New York Times, The Wall Street Journal, and Forbes.

  • Business Impact: Built a multi-million dollar business through books, courses, and digital content.

  • Client Base / Influence: Reached audiences in over 30 countries; has worked with individuals from diverse backgrounds; featured in major media outlets.

  • Growth & Legacy: Continues to influence the personal development space through books, podcasts, and digital content.


Screenshot of Shane Parrish's LinkedIn Profile
Screenshot of Shane Parrish's LinkedIn Profile

Content Strategy & Teaching Approach on LinkedIn


Shane Parrish has a significant presence on LinkedIn, sharing content related to mental models, decision-making, and personal development. His content strategy includes:


  • Regular Posts: Sharing articles, reflections, and insights on topics related to personal growth and mental well-being.

  • Engagement with the Community: Responding to comments and engaging with followers, promoting constructive discussions.

  • Multimedia Content: Utilizing videos and podcasts to address topics in a dynamic and accessible manner.


His teaching approach is characterized by:


  • Clear and Accessible Language: Simple and direct explanations, making complex concepts easy to understand.

  • Philosophical Approach: Incorporating philosophical insights to provide depth to personal development discussions.

  • Evidence-Based Content: Utilizing scientific knowledge to support his guidance and recommendations.


Examples of his Featured Posts on LinkedIn





Shane Parrish''s LinkedIn Account



Some of His Talks


Why He Matters


Shane Parrish is a prominent figure in the personal development space, known for his candid and no-nonsense approach to self-help. Through his bestselling books, podcast, and engaging content, he has influenced millions to rethink their perspectives on life, happiness, and personal growth. His ability to blend humor, philosophy, and practical advice has made him a trusted voice for those seeking meaningful change.


Quick Profile Summary

Info

Detail

Name

Shane Parrish

Title

Entrepreneur, Investor, Author, Founder of Farnam Street

Focus

Mental Models, Decision Making, Personal Development

Experience

Former cybersecurity expert at Canada's top intelligence agency; founder of Farnam Street, a platform dedicated to mastering mental models and improving decision-making; author of The Great Mental Models series; host of The Knowledge Project podcast .

Funding / Wealth

Self-funded; has built a multi-million dollar business through books, courses, and digital content.

Platform Reach

Over 750,000 subscribers to his weekly newsletter; over 10 million podcast downloads; featured in major publications including The New York Times, The Wall Street Journal, and Forbes .

Client Base / Influence

Reached audiences in over 30 countries; has worked with individuals from diverse backgrounds; featured in major media outlets.

Notable Achievements

Author of multiple bestselling books; host of The Knowledge Project podcast; featured in major media outlets; has worked with high-profile individuals.

Website

fs.blog


Comments(1)

Leave a Comment

0/2000

Sign in for a faster commenting experience

Mohamad JandaliJan 30, 2026 at 12:57 AM

hi this is amazing

Need help with your LinkedIn strategy?

Book a call with our experts to discuss how we can help you grow.